Mehru Jaffer is a Lucknow born author and journalist. She has taught Islam related topics at the University of Vienna, Austria and at the Vienna American Webster University. She is the author of The Book of Muhammad, The Book of Muinuddin Chishti and The Book of Nizamuddin Aulia, all published by Penguin India. She has contributed a chapter on Religion in Bollywood Films in Fokus Bollywood: Das indische Kino in wissenscaftlichen Diskursen, edited by Professor Claus Tieber, Lit Verlag 2009. Mehru has filed extensively for the Indian media from Europe and Indonesia, including television and reported for the BBC. She has made Vienna is so Bolly, a one minute film on the fascination for Bollywood in Vienna, Austria. Her 50 minute documentary film on Shahrukh fans in Europe called Mr Khan Vienna Loves You was screened at Shahrukh Khan and Global Bollywood, an international conference hosted by the University of Vienna in 2010 where Mehru also moderated a workshop on Song and Dance in Indian Cinema. She is presently the Editor of Lucknow Observer, Lucknow’s 1st interactive news magazine!