Lucknow’s 1st Interactive News Magazine, The Lucknow Observer aims to first and foremost document and to preserve the rich cultural and literary heritage of Lucknow city. The objective is to remind and to return to contemporary citizens a historical legacy that belongs to them, to help transform that which is in a state of decay into development and above all to share with readers local personalities and events that make living in Lucknow such a special experience. Mission is to publicize the knowledge of historical facts, monumental evidences, lost heritage, declining mannerism and extincting flavor of Lucknow; to restore the diminishing traditions of Lucknow and make every citizen a proud associate of unique Lucknowi Tehzeeb; to realize a holistic betterment of Lucknow through concentrated efforts of awareness and objective welfare.